Alternative Health

What is alternative health or medicine?

Alternative Health or alternative medicine is any practice which has healing effects of medicine but not based on the evidences gathered using scientific methods. It might consist of wide range of medical practices, products and therapies. Examples of alternative medicine include homeopathy, naturopathy, acupuncture etc.

Alternative medicines and alternative therapies are therapeutic methods, which are currently not considered as a fundamental element of conventional medicine. Conventional medicine is the current popular medical system of analysis and treatment of disease. However, an increasing desire for health and fitness, in reaction to today’s traumatic lifestyle and increasing situations of cancer, diseases and illness, has led to the improving demand for services for alternative health and treatments. It is true that many people are getting disappointed with conventional medicine’s drugs and the approach to treatment.

Alternative health VS Conventional Health

Alternative medicine tends to be ‘holistic’, where a person’s health is regarded as a whole and therapy not just targeted on the symptoms. Alternative medicine implements “natural” techniques to aid the treatment abilities of the body to come back to a healthy body. Treatment techniques are holistic; i.e. It takes into account every aspect of a patient and not just on the health symptoms that he or she is experiencing.

Conventional medicine tends to focus on the disease and utilizes methods to treat it. It views the whole body as a war zone where fights against infiltrating organisms are fought, and won or lost. It focuses more on methods, technology, chemical reactions that can be calculated, mathematically proven and documented. Treatment is on the part of the whole body that is displaying the symptoms of the illness or disease.

Alternative medicine has a history longer than conventional medicine. Many of alternative medicines are derived from ancient treatment techniques. For example, the use herbal treatment practiced all over the world long time ago. It is popular as Ayurvedic medicine in India.

Considering the above points, alternative medicine may seem superior to conventional medicines. The general perception is somewhat different, however. Sometimes, conventional medicine should not be the first choice of treatment, as it often is. The point is that most usually search for organic or alternative medical care as the last resort. Looking for organic treatment as a last dispose of for health is not a very good idea as alternative medical care requires some time to show positive healing effects.

Luckily, with the introduction of the natural health and fitness activity over the last two decades, a lot more conventional physicians are now recognizing that health is more than the absence of disease. Many more physicians practice integrative medication, where they merge research-backed alternative medicine with the best of conventional allopathic medication. This may just be the best way to go. is the right place to find the best alternative health practitioner in your city or town. You can even come across others with unique skills, talents and services. And if you are an alternative health practitioner you can post your profile for free.

B2B ID: Jennifer Nery

NAME: Jennifer Nery

JOB TITLE, COMPANY: Owner, CLINIC Alternative Medicines, Northampton


AGE: 37


WHAT YOU DO: I run CLINIC Alternative Medicines, which is a multi-disciplinary healing center in Northampton. Right now we have 14 practitioners — acupuncturists, massage therapists, Ayurvedic practitioners, a nutritional therapist, a naturopath, a Reiki practitioner and several yoga teachers. My role is to make sure things remain functional, and, I hope, even resplendent at CLINIC. We handle reception, scheduling, linens, accounting and more for our practitioners. And then, of course, I also run my full-time acupuncture practice there, too, in my spare time.

EXPERIENCE: I had an acupuncture practice for a year and a half before CLINIC fell into my lap. What does this mean? I learned a lot on the job from solo practice; my time with CLINIC has just added new dimensions to that experience. Prior to that, I earned two master’s degrees in philosophy and one in Chinese medicine. I combine my very intellectual background, my entrepreneurial experience and a lifetime of work in the service industry to create a fantastic space at CLINIC.

THE MARKET: CLINIC has a two-part market. First, we work to reach clients who may be in need of one or more of our services. This area is absolutely wonderful in terms of the open-mindedness of its residents and their earnest desire to achieve their best health. On the other hand, what pays the bills for us is the practitioners who run their businesses out of CLINIC. So we need to reach both practitioners and the clients they’d like to attract.

HOW YOU REACH OUT TO IT: Our individual practitioners do outreach, and we often collaborate on advertising, farmers’ markets and events, and so on. One thing that’s been great is that we all really love helping each other with branding and outreach.

WHAT FINANCING HURDLES HAVE YOU FACED AND HOW HAVE YOU HANDLED THEM? I’ve been very, very lucky to have had a lot of support from my family.

KEY TO SUCCESS: I think it’s really important to care about every aspect of the business, and think through every aspect in terms of its impact on your overall perception to the client. Do we need matching tea cups? Can we skimp on candles? Do cloth towels in the bathroom feel unsanitary or homey?

CHALLENGES: The annual cycle of boom and bust in the Valley is very tricky for anyone in a service industry. Summers have been slow for almost all of our practitioners; we’re cooking up some innovative ideas to mitigate that for the CLINIC team. Beyond that, it’s been difficult to find serious, committed practitioners who are not only passionate about their practices but who also want to run a substantial business. We’re still looking to complete our stable.

MISSTEP YOU LEARNED FROM: I’ve realized that I dive in too deep and later need to pull back. I’m trying to set more modest, incremental goals that don’t overwhelm me.

WHAT OTHERS COULD LEARN FROM YOU: I feel that I am a unique resource for wellness practitioners in the Valley. I’ve helped shepherd quite a few alternative medicine practices at this point. I know what works here, and I love talking about it.

WHO HELPED MENTOR YOU PROFESSIONALLY: Thom Herman runs The Center at 35 State St., which was my practice’s first home. He always had lots of hugs and helpful advice for me, starting out. Also, Ruth Anne Lundberg of Mama Nirvana’s reached out to me with some of the most concrete, business-changing suggestions I’ve ever received.

TOP GOALS FOR 2013: To cement our core group of practitioners and amp up all of our client bases.

ADVICE FOR OTHERS SEEKING BUSINESS SUCCESS: Go big. (And then maybe take it down just a smidge.)

The B2B ID is compiled by Janice Beetle of Beetle Press in Easthampton, a PR and communications firm. To suggest a subject for B2B ID, email Beetle at