Alternative Health

What is alternative health or medicine?

Alternative Health or alternative medicine is any practice which has healing effects of medicine but not based on the evidences gathered using scientific methods. It might consist of wide range of medical practices, products and therapies. Examples of alternative medicine include homeopathy, naturopathy, acupuncture etc.

Alternative medicines and alternative therapies are therapeutic methods, which are currently not considered as a fundamental element of conventional medicine. Conventional medicine is the current popular medical system of analysis and treatment of disease. However, an increasing desire for health and fitness, in reaction to today’s traumatic lifestyle and increasing situations of cancer, diseases and illness, has led to the improving demand for services for alternative health and treatments. It is true that many people are getting disappointed with conventional medicine’s drugs and the approach to treatment.

Alternative health VS Conventional Health

Alternative medicine tends to be ‘holistic’, where a person’s health is regarded as a whole and therapy not just targeted on the symptoms. Alternative medicine implements “natural” techniques to aid the treatment abilities of the body to come back to a healthy body. Treatment techniques are holistic; i.e. It takes into account every aspect of a patient and not just on the health symptoms that he or she is experiencing.

Conventional medicine tends to focus on the disease and utilizes methods to treat it. It views the whole body as a war zone where fights against infiltrating organisms are fought, and won or lost. It focuses more on methods, technology, chemical reactions that can be calculated, mathematically proven and documented. Treatment is on the part of the whole body that is displaying the symptoms of the illness or disease.

Alternative medicine has a history longer than conventional medicine. Many of alternative medicines are derived from ancient treatment techniques. For example, the use herbal treatment practiced all over the world long time ago. It is popular as Ayurvedic medicine in India.

Considering the above points, alternative medicine may seem superior to conventional medicines. The general perception is somewhat different, however. Sometimes, conventional medicine should not be the first choice of treatment, as it often is. The point is that most usually search for organic or alternative medical care as the last resort. Looking for organic treatment as a last dispose of for health is not a very good idea as alternative medical care requires some time to show positive healing effects.

Luckily, with the introduction of the natural health and fitness activity over the last two decades, a lot more conventional physicians are now recognizing that health is more than the absence of disease. Many more physicians practice integrative medication, where they merge research-backed alternative medicine with the best of conventional allopathic medication. This may just be the best way to go.

www.skillcountry.com is the right place to find the best alternative health practitioner in your city or town. You can even come across others with unique skills, talents and services. And if you are an alternative health practitioner you can post your profile for free.

Crystal Therapy Healing and the 7 Chakra’S

Crystal therapy (also known as crystal healing) is an alternative therapy to the more traditionalhealing methods for the human body, mind and soul. Healing is encouraged by the usinggemstones and crystals. It does not stop with physical healing, it’s also used to treat emotionalstress and emotionally related problems. It can also be used to treat many spiritual and mentalissues.

The city of Atlantis, rumor has it, was more than successful with the healing powers of crystaltherapy. In fact, it has been researched and discovered that the people who lived in Atlantis weregranted the ability to proficiently use the crystals to promote healing. People around the world;including some Chinese people, native American tribes and eastern civilisations have beenknown to use crystals. Not only, for their healing powers, but also for various religious ceremonies.It’s possible to trace the outline of the proven usage of crystals throughout history.

There’sevidence attesting to the fact that crystals are, in fact, a type of ‘magical’ stone giving powers to the body, mind and soul.Many cultures around the world, as well as multitudes of new-age individuals believe that thecrystals give off energy.

Energy that can be used to clean, balance out and re-energise humanenergy fields.The human body is comprised of numerous parts. Each part has its own unique vibration rate andenergy that is emitted outwards in the specific areas surrounding each body part. Each body parthas seven central energy fields in the body, which are referred to as chakras. When certain areasof the body, hence these energy fields are shut off from receiving the energy that is necessary tomaintain the toxins, impurities, sickness and stress it causes a state of unsettle, resulting inoverwhelming effects.

The 7 Chakra’s:

1. The root chakra, located around the tail bone: Our foundation & where the feeling of being‘grounded’ originates in the body.

2. The sacrum chakra, this is located around the lower abdomen area. This controls andregulates the openness to accept new people, situations and experiences. This chakra controlsso many emotions of humans from sexual feelings, anger, creativity, pleasure, abundance andover-all well-being. Intuitive feelings also called gut instincts originate from the sacrum chakra.

3. The solar plexus chakra, which is located it the upper abdomen area. This is the energy centrethat controls the human will, ego centre, self-worth, self-esteem and overall confidence levels.

4. Heart chakra, this field is located right above the heart. It’s just north of the centre of the chest.This area controls love, the human ability to give love and to receive love. Thus, this chakraresonates from the true meaning of humanity.

5. The throat chakra, this field surrounds the throat. It gives way to the energy fields that controlthe human will to communicate, speak, and hear. Furthermore, the ability to have self-expressionand sharing feelings.

6. The third eye chakra or brow chakra is located in between the two eyes on the forehead. Thisenergy field is very important in capturing the big picture. It plays a huge role in decision making,intuition, wisdom, thinking abilities, focus and imagination are all stimulated by this energy flow.

7. The crown chakra, this is located at the very top of the head. This energy field is seen torepresent the ability to connect, to be completely at peace and blissful. Offering spiritually that iscontent with both the outside and inside of the human body.There are masculine chakras.

One, three and five, as well as the female chakras: two, four andsix. Most women need to work on boosting their odd chakras, while men need to work onboosting their even chakras. There is specific help and guidance available to anyone seekingcrystal therapy around specific chakras. This can help to make one feel complete, centered and full.

The crystal therapy chakra system utilises seven colors to represent the chakras. Obtaining thecrystals in each of these colours and using crystal therapy appropriately has great benefits. It canlead to healing, balance, inner peace and an amazing increase to human energy levels, leavingone feeling rejuvenated.

Crystal healing has become a ‘holistic’ approach or an alternative therapy to standard measuresof healing in our society. However, that does not signify any less beliefs in the powers of crystalhealing than before. There are millions of people practicing crystal therapy healing on a dailybasis all around the world. Open your mind, get your crystals and get ready to be healed whenyou embrace the powers that are emitted from the crystals. Crystal therapy and chakras canmake the human body feel 100% better just by following the chakra guide.

Develop The Healing Power of Your Body Through Reiki Energy Techniques

Frequently you will see Reiki therapeutic massage which will logically make you think they are similar. Reiki is distinct from massage therapy, but it is usual to see them mixed into one approach. The translation of Reiki is, universal life force energy, and that can provide a clue about what this strategy is really all about. A specialist of this technique works with concepts found in other Eastern specialities such as yoga. To illustrate, the seven chakras, or energy centers, are involved with Reiki massage and treatment. The foundation for health with this and other therapies and procedures is determined by the healthy flow of life sustaining energy in the body.

The goal of Reiki is to enhance relaxation and the reduction of stress and anxiety. So it is easy to recognize why Reiki is often joined with massage therapy so the chakras may be more open and healthy. The idea is that your body is able to heal itself, but that’s only achievable when you’re able to stay relaxed. The human body has incredible healing powers in addition to being able to maintain good health. Reiki additionally places great emphasis on holding a sense of physical as well as spiritual balance. It is necessary to have balance in our life plus a balance of our life energies.

There are very many medical disorders and situations that originate from too much stress and anxiety. The way Reiki and other related practitioners feel is that the mind and body aren’t balanced along with the lifestyle. Naturally other habits may worsen these unbalanced states such as poor diet and using unhealthy substances. The intention of Reiki massage is to help the person to achieve greater relaxation. Massaging important areas of the body will assist the body to let go stress.

If you learn Reiki and acupuncture principles, then you will learn a few things in common. They each consider the healthy condition of our energy as particularly important to health. When a disease state occurs, or even an emotional or psychological problem, then it is a result of the disruption of this energy flow. In this circumstance we are not in balance with energy and life, and then the threat exists to become ill or have problems. It is instructive to consider the ways that many people imagine in negative terms. There are far too many points to cover such as anxiety, fanatical thoughts, being angry for any cause, low self-belief plus many more.

That is why the dual approach of encouraging relaxation through massage therapy plus the energy work from Reiki can be successful for many people. Naturally, not all individuals are open to Eastern philosophies as they concern overall health and treatment. But it is fascinating to note that Reiki massage has become widely acknowledged in Western countries. Reiki therapeutic massage presents a strategic solution which suggests you should do it on-going in your general pursuit of healthiness.

Energy Healing Diplomas Available Today

Find Energy Healing Diplomas in the United States and Canada. Students seeking a different kind of education might be interested in achieving one of several energy healing diplomas.

Today, prospective candidates who are drawn to natural healing will discover that they can earn energy healing diplomas in energy healing for animals. In this particular course of study, students will learn the basics of energy healing, animal communications, direct and distance healing, understanding animal energy systems, energy therapy aids, and associated studies.
Other training programs that result in energy healing diplomas include the energy healer course. In this program, students will gain knowledge and skills in intuitive healing, advanced energy healing, color and sound healing, crystal healing, herbal essence healing, and relative business skills.
Some alternative health schools provide energy healing diplomas to students who have completed a two-year course of study. In addition to energy healing studies, these programs are subdivided into small class groups where students are also taught about crystals, color and sound healing, flower remedies, and spiritual healing. A number of energy healing diplomas can also be earned through holistic workshops and seminars.

Successful graduates who have earned energy healing diplomas will have learned the benefits of the field; including how energy healing can help relieve anxiety, chronic fatigue depression, difficulty sleeping, digestive problems, and other common ailments and conditions. A matter of fact, programs offering energy healing diplomas have become quite popular as more and more mainstream practitioners, such as holistic nurses and massage therapists, have begun using energy healing in their everyday care for patients and clients.
If you (or someone you know) are interested in finding programs offering energy healing diplomas, let career training within fast-growing industries like massage therapy, cosmetology, acupuncture, oriental medicine, Reiki, and others get you started! Explore career school programs near you.
Energy Healing Diplomas available Today
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The Truth About the Elephant – What Is Energy Healing?

My teacher, Deborah Kerbow, once looked at our class and said something to the effect of, “I won’t lie, I’m a little jealous of you guys. When I started doing healing work in the 70’s I had to be careful who I told. Some people were cruel. But you guys can basically tell anybody! Even if they don’t get it at least they won’t spit on you!”

Thankfully, she’s right. We live in a unique time when spiritual teacher Eckhart Tolle did a weeklong series of interviews on Oprah and tough talking medical intuitive Carolyn Myss has had multiple bestselling books. As an energy worker the Google ad bar alongside my inbox is a solid list of people advertising different forms of energy work. But are they really all that different? And what are they all doing? What is energy healing?

I’m not supposed to say this, but the truth is I don’t do anything in energy work that you don’t do in your daily life. You hug someone you love (probably not enough) and are transformed by your embrace, you connect with people over great distances via phone and email, you have access to vast amounts of information through the internet and you experience the ‘vibe’ of places you go. At times you may know who’s calling on the phone before you pick it up, you’ve had intuitive and coincidental experiences you can’t explain, you’ve had good days where everything seems to line up right, you know how someone’s feeling when they walk in the house, you’ve prayed or ‘sent’ well-wishes to someone in need and more. These and dozens of other examples are energetic connections at work every day. They’re normal enough that most people know what I’m talking about, yet odd enough that we recognize something special is at work.

I’ve made it my life’s work to notice and think about these things. When I hear about doctors having insightful dreams about patients something in me perks up. When I was studying psychology in college I saw how strong the placebo effect was compared to psychoactive medications and realized there’s a lot more going on here than meets the eye. When I hear stories of cancer that spontaneously disappears before surgery I take notes. Two of my teachers were involved in exactly this kind of incident.

More than a decade ago I was getting ready to enroll at Wakepoint School for Energy Healing in Colorado. I had already had a life changing experience at the hands of a healer, Talia and was pouring over Barbara Brennan’s groundbreaking work, Hands of Light. My father, ever the open-minded skeptic, took me to a heavy-hitting policy conference at The American Academy for the Advancement of Science in Washington, DC. Hoping, I think, to talk some sense into me we attended a panel discussion on Alternative and Complementary medicines. Each panelist in turn had a chance to present their perspective and by the end all of them, had basically agreed: there is a raft of documented cases of healings, cures and spontaneous remissions that are quite simply impossible according to the Western medical worldview. ‘Alternative’ practices have something that western medicine is missing and should be brought to the fore and studied. The only naysayer respectfully suggested we not do anything too rash. My father summed it with the comment, “Well, they thought Galileo was crazy.”

Energy healing at its simplest is akin to passive meditation. This is very much the state of mind I go into during an energy session. In a similar way, those of you familiar with Thai massage know it is sometimes compared to passive yoga. The therapist moves around the recipient and physically stretches their body to release their stored tensions. At energy work’s most basic level I connect to the energy in your field and allow you to get a recharge through me. Most clients experience this as their mind and body relaxing. They begin to notice more of their inner world and their thoughts have a chance to process themselves more fluidly.

Visually sensitive people see colors, physically sensitive people feel warm or electric sensations, others may hear music and some will have ‘a ha’ moments or flashes of insight. If this is how your session is going I’ll work my way through a series of charge points on your body and you’ll leave feeling relaxed, energized, recentered and grounded, or perhaps lighter on your feet and more peaceful. Each session is very individual, but you will get exactly what YOU need.

Many clients have specific issues they’re dealing with and know from experience that energy work is an effective way to address them. Others aren’t having much luck with other treatments and are willing to try something new. In this case our work goes deeper. Places that need extra attention show up as unusual heat or cold under my hands, discomfort in your body, troubled thoughts or painful emotions rising almost out of nowhere. I follow my intuition and we’ll both follow your internal process. We’ll take extra time and directly focus energy at these places and help them release. Releases are often accompanied by sighs, deep exhales, or tears.

If you’ve been through something traumatic at any point in your life and you’ve been storing unprocessed pain there may be anger, fear or rage that still needs to be felt and we’ll give you the time to feel it. It’s miraculous what you may be carrying around. There are many different healing styles out there but few are trained to work with energies in this way. I feel lucky to be able to offer you this chance through energy work.

Often we don’t realize that difficulties in our sleep, health, work, finances or relationships today stem directly from past experiences. This just isn’t how we’re programmed to think, but this is exactly how we are. If the hidden trauma is significant you will eventually experience a more significant emotional or nervous breakdown, an acute illness or even an accident or injury. This is all to give you another opportunity to process the pain. Many of my clients are seeking relief from emotional and physical abuse from family members, rape and sexual abuse, old or recent injuries and surgeries, ongoing or acute illnesses, unfinished business in finished relationships and even traumatic birth experiences. Like seeing a counselor it can be wonderful to just get things out in the open in a session, but unlike a counselor, energy work can help to clear damage and restore your energies to health. This sometimes takes multiple sessions over a period of time. Other times I recommend that clients continue to see a therapist or get regular bodywork to help the process.

I get more questions about distance (or remote) energy healing than anything else I do. Believe me, early on it took me a couple of sessions to really feel confident, but I have no doubts anymore. I use your full name, the sound of your voice (not always necessary) and a picture of you to get connected, the same as when you talk to a friend or loved one on the phone. Then it’s all about the energy. I look at it like this: only the physical body is in 3-dimensions, subject to the limitations of distance and time. Physicists point out that on the subatomic level even matter is continually popping in and out of existence. Have you seen the movie “What the *Bleep* Do We Know?” It was made right here in Portland, OR and it has some great explanations. Healing energy – much of the energy in our daily experiences, in fact – comes from outside our little 3-dimensional bubble. Near or far, there you are.

There’s another thing I’m not supposed to say in an article where I should be blowing my own horn: All health and healing professions are working on the same elephant. It’s from an old story I run into a lot, it goes something like this: five blind monks are gathered around an elephant. Each touches the enormous beast with his hands and arrives at a different conclusion. “It’s like a snake,” proclaims the one at its trunk. “No, it’s like a tree trunk,” observes the one at its leg. “Nonsense, it’s like a sheet of paper,” argues the one by an ear. “Amazing, it’s like a wall!” shouts the one at the elephant’s side. “You’re all wrong,” concludes the monk at the animal’s rear, “an elephant is like a rope.” Human health is exactly the same thing. All roads lead to Rome and everyone must follow their own path.

I grew up in a house saturated with theoretical physics, abstract mathematics, music and therapeutic psychology, so my career as a musician and an energy worker was almost unavoidable. Believe me, I tried! In some ways my full-time music career, though successful, was an attempt to make use of my skills and sensitivities in a more ‘normal’ way. Meanwhile my appetite for understanding persisted. Over the past twenty years I have studied or received more than two dozen different treatment and therapeutic styles that improve people’s health including eastern and western medicines, homeopathy, naturopathy, physical therapy, chiropractic, art therapy, talk therapy, Reiki and much more. Each new experience solidifies my conviction that we are all walking around the same elephant.

So where does energy work fit in to all this? Energy healing is at the extreme fringe, and rightfully so. By my own admission, what I have experienced in my training and what happens with clients on a daily basis borders on unbelievable. If there’s one thing I know it’s this: energy work can change your energy, change your health and change your life.

Ultimately your healing is in your hands. Your life is guiding you through circumstances and choices to learn, heal, give, receive and grow. Every setback is an opportunity, every wound is a gift. Things are working in your favor just like reading these words at exactly this time. I believe it because I know it’s true.

Holistic Healing Guides Your Natural Healing to a Better You

Toledo, OH (PRWEB) February 5, 2011

2011 will be remembered as the year that holistic therapy incorporated healing and health into a new approach that is changing the lives of Americans, and world over, in far-reaching ways. Nicole Lanning, founder of Healing Art Forms and Holistic Healing Minute, uses her unique abilities to connect with her guides, perform readings and offer customized healings. She is also a renowned public speaker with a distinctive approach to holistic and spiritual cleansings, health and therapy.

“During seminar travels throughout the United States”, said Lanning, “I noticed a reoccurring problem of clients dealing with travel concerns. I was continually asked if I would be coming to a certain city near his/her hometown. The demand for holistic learning is there, but it needed to be in a more convenient format for everyone to have access to. I was inspired to create a way to reach anyone who wanted to learn and have this at his/her fingertips with the click of a mouse, and Holistic Healing Minute was born.” Through her travels Nicole Lanning had found a way to reach a broader audience with her message of healing, cleansing and spiritual enlightenment. Holistic Healing is about changing your life from the inside out. Nicole Lanning provides you with the tools, techniques, and guidance to guarantee a successful transformation of mind, body and spirit. Holistic Healing is personal empowerment at its root level.

Lanning’s message is that you can heal your life, in all areas, through easy to use step by step holistic healing techniques and approaches. Holistic healing works with the mind, body and spirit to resolve issues in life and ensure a more meaningful existence. Living a more significant life prevents issues from resurfacing in the future. Nicole Lanning helps you to reclaim your life and live it to the fullest.

The launch of Nicole Lanning’s new website, HolsiticHealingMinute.com, is distinctive in its approach to holistic healing and spiritual therapy. “Our uniqueness resides in the fact that you have my experience, know-how, and year’s worth of training right at your fingertips,” said Lanning. “I have been there and back, healing my own life on all levels – physical, mental, emotional, and spiritual – and can teach anyone how to do this in his/her life for any issue. There are many books, seminars, and online programs out there, but our program combines them all in a video format with downloaded files to enhance your learning, just as if you sitting in the audience of one of my seminars.” In essence the visitor receives daily videos, which begin at the core of the healing process, and are rich with exercises, lessons and additional information in audio, files and text. Lanning wants everyone to heal and does not believe that your access to a holistic healer should be limited to a seminar or book.

Reflexology – The Holistic Approach to Your Healing

Reflexology is an old treatment method that goes back almost 5000 years when certain types of pressure therapy were practiced in Egypt, India, China and Japan. An Egyptian wall painting was found in a tomb of a physician at Saqqara that shows patients being treated on their feet and hands. This method of pressure therapy concerns the study of certain reflexes in the feet that correspond to different areas in the body.

Reflexology today is practiced because it was found that pressure and reflex stimulation relieved pain and stress. Practitioners have found that by using the pressure from fingers and thumbs on certain areas of the feet and hands, therapeutic results were achieved in the corresponding organs of the body. That is why reflexology is based on a notion that certain reflexes in the hands and feet of the human body correspond to organs, glands, and other parts of the body.

The aim of this holistic approach is to relieve stress and muscular tension, to encourage the natural healing process of the body, to improve the blood circulation and supply, to encourage the balance, equilibrium and homeostasis of the body, to unblock nerve and energy paths in the body, to cleanse and flush out deadly toxins from the body, to revitalize the body, and to stimulate productivity.

Reflexology is also known as “zone therapy” that surmises that the parts of the body are represented on the feet and hands and putting pressure on certain areas of the feet and hands will stimulate the flow of blood, energy and nutrients to the corresponding zones in the body resulting in stress relief and pain relief in those zones.

Reflexologists claim that most of the problems and conditions that pertain to health are due to stress and tension. Reflexology is not designed to diagnose or treat a person for any particular medical problem or disorder. It is done to promote good health and is like an exercise or even a diet program. The practice of reflexology should help to release stress.

A reflexologist works on the reflex areas on the hands and feet which triggers the release of tension in the corresponding body zone and has an overall balancing/calming effect on the organs and glands. Reflexology should not be a painful experience and the practitioner should have experience and be well trained in the art of massaging the feet and hands. Today people seek the help of reflexology therapy to help them with the following conditions:

  • Digestive disorders
  • Insomnia
  • Headaches and migraines
  • Arthritis
  • Hormonal imbalances
  • Injuries caused by sports
  • Back pain

An alternative therapy, reflexology is becoming as popular as acupuncture and Indian head massages. This is because people have found that it promotes complete relaxation, reduces pain, soothes the feet and even encourages healing. Because it is also known for being used in palliative or post-operative care, cancer patients tend to use reflexology as an alternative or complementary therapy. However, reflexology cannot replace any sort of medical treatment. This is because there is no scientific basis or proof of its medicinal value.

Reflexology is a holistic and natural treatment/therapy which activates and supports the human body’s healing processes and mechanisms in a natural way. It is non-invasive and has developed into a well accepted and recognized complementary therapy.

Utah vet uses acupuncture to help pets heal

Posted on: 12:04 am, November 6, 2013, by , updated on: 12:01pm, November 6, 2013

Thousands of Utah pet owners are now seeking alternative medicine treatments for their pets.

Zin, a 6-year-old greyhound, used to be a racer. Although Zin’s racing career is over, the dog still loves to run like a champion, which can lead to injuries.

Zin’s owner Kathy takes the dog to Dr. Kim Henneman at Animal Health Options in Park City.

Although traditional surgeries are needed to treat injuries like fractures, Henneman says alternative therapies can be used to assist in and often speed up the recovery.

Because she found a problem with Zin’s flexor muscles, Zin will get laser and ice, plus a brace to help heal the tendon. The laser is used to stimulate the healing function of the cells and reduce inflammation.

Henneman built Animal Health Options to be a place where western and eastern medicine could be practiced. Many holistic therapies are integrated with traditional medical care at the facility.

Dr. Henneman is one of 15 people in the nation with advanced training in acupuncture, and she’s one of the first veterinarians certified in chiropractic medicine for animals. Henneman is the only specialist in Utah in sports and medicine and rehabilitation for animals.

Henneman said holistic medicine on animals has been used in the United States for the past 50 years, but, for many, it’s a new discovery.

Earlier this year, the American Veterinarian Medical Association voted to allow the American Academy of Veterinary Acupuncture to be a member of its policy delegation.

“Any treatments should be performed by a licensed veterinarian with additional training and certification in acupuncture,” a statement from the AVMA said.

Now, a whole generation of vets are going to school specifically because they want to perform integrative therapies on animals.

Those vets are learning acupuncture for animals at schools like Tufts, U.C. Davis, Colorado State, University of Florida and Auburn University.

In Utah, the state’s Division of Occupational and Professional Licensing licenses veterinarians and acupuncturists under separate categories. Caregivers’ credentials can be looked up on DOPL’s website.

Science | Should the NHS fund alternative medicine? | LS

 Added on November 4, 2013  LS Web Editor   , , , , ,

Science | Should the NHS fund alternative medicine?

Science | Should the NHS fund alternative medicine?

Firstly, I want to point out what I mean by alternative medicine. The definition of it is: any practice that is put forward as having the healing effects of medicine but is not based on evidence gathered using the scientific method. Examples include but are not exclusive to: Homeopathy, Acupuncture, Chiropractic, Ayurvedic Medicine, Naturopathy and many more. You could quite feasibly make up your own brand of alternative medicine tomorrow if you chose to.

I want to illustrate a few undeniable facts to set the scene for alternative medicine; Homeopathy normally comes in for the largest amount of criticism due in part to the levels of dilutions involved. Homeopathy is the concept that like cures like and that this effect becomes stronger at a greater dilution, it relies on the as of yet unproven belief that water has memory. A standard homeopathic remedy is 30C; this is an enormous level of dilution and needs to be given some context. If I was to drop a grain of salt into a full bath it would not be dilute enough, perhaps a pond or a lake? No not dilute enough, in fact the entire volume of water on our planet wouldn’t even cover it.

There is not an atom of active ingredient in any standard homeopathic remedies, just the ‘memory’ of one. If you are still not convinced, then ask yourself why and how do homeopathic remedies not have memory for the gallons of sewage they have passed through as well as the intended ‘medicine’?

What’s the harm though of alternative medicine if it is an effective placebo? A great deal is the short answer. Alternative medicine is often used in the place of conventional medicine and not alongside it as in complementary medicine. Recent examples of this have been the promotion of homeopathic anti-malarial kits in place of genuine anti-malarial medication. Individuals die as a result of this promotion and the NHS endorsement of pseudo science is a very dangerous development for patient’s health.

Another fundamental problem with alternative medicine is the lack of regulation, only two branches have their own governing body and the treatments they preach do not have to undergo any testing. This means side effects are unknown; furthermore it’s not even tested to see if it actually works. Wasting NHS resources on anecdotal evidence is unwise and a public injustice. Supporting this field with public money takes funding away from real medicine; that can be genuinely proven to work. It is only a very minor proportion of the NHS budget but takes money away from life saving treatments such as Herceptin for breast cancer patients. Giving it credibility will only fuel the market of deception it occupies and drain time and resources from interventions that may enhance healthcare in the future.

There is no place within the hierarchy of our healthcare service for ardent supporters of alternative medicine such as HRH Prince of Wales or our very own Secretary of State for Health Jeremy Hunt. If alternative medicine works for you then that is brilliant. But you should not expect the taxpayers to foot the bill for something that cannot be proven and can be actively disproven to be effective. If you are in dispute of this fact then you are also in dispute of the effectiveness of any modern medicine as they undergo the same process of evaluation.

Not enough people with common sense or basic scientific knowledge are willing to stand up against this tyranny of ignorance, but hopefully with education this will change.

Jonathan Derrick 

B2B ID: Jennifer Nery

NAME: Jennifer Nery

JOB TITLE, COMPANY: Owner, CLINIC Alternative Medicines, Northampton

WEBSITE: www.clinic-northampton.com

AGE: 37

WHEN THE BUSINESS STARTED: November, 2011

WHAT YOU DO: I run CLINIC Alternative Medicines, which is a multi-disciplinary healing center in Northampton. Right now we have 14 practitioners — acupuncturists, massage therapists, Ayurvedic practitioners, a nutritional therapist, a naturopath, a Reiki practitioner and several yoga teachers. My role is to make sure things remain functional, and, I hope, even resplendent at CLINIC. We handle reception, scheduling, linens, accounting and more for our practitioners. And then, of course, I also run my full-time acupuncture practice there, too, in my spare time.

EXPERIENCE: I had an acupuncture practice for a year and a half before CLINIC fell into my lap. What does this mean? I learned a lot on the job from solo practice; my time with CLINIC has just added new dimensions to that experience. Prior to that, I earned two master’s degrees in philosophy and one in Chinese medicine. I combine my very intellectual background, my entrepreneurial experience and a lifetime of work in the service industry to create a fantastic space at CLINIC.

THE MARKET: CLINIC has a two-part market. First, we work to reach clients who may be in need of one or more of our services. This area is absolutely wonderful in terms of the open-mindedness of its residents and their earnest desire to achieve their best health. On the other hand, what pays the bills for us is the practitioners who run their businesses out of CLINIC. So we need to reach both practitioners and the clients they’d like to attract.

HOW YOU REACH OUT TO IT: Our individual practitioners do outreach, and we often collaborate on advertising, farmers’ markets and events, and so on. One thing that’s been great is that we all really love helping each other with branding and outreach.

WHAT FINANCING HURDLES HAVE YOU FACED AND HOW HAVE YOU HANDLED THEM? I’ve been very, very lucky to have had a lot of support from my family.

KEY TO SUCCESS: I think it’s really important to care about every aspect of the business, and think through every aspect in terms of its impact on your overall perception to the client. Do we need matching tea cups? Can we skimp on candles? Do cloth towels in the bathroom feel unsanitary or homey?

CHALLENGES: The annual cycle of boom and bust in the Valley is very tricky for anyone in a service industry. Summers have been slow for almost all of our practitioners; we’re cooking up some innovative ideas to mitigate that for the CLINIC team. Beyond that, it’s been difficult to find serious, committed practitioners who are not only passionate about their practices but who also want to run a substantial business. We’re still looking to complete our stable.

MISSTEP YOU LEARNED FROM: I’ve realized that I dive in too deep and later need to pull back. I’m trying to set more modest, incremental goals that don’t overwhelm me.

WHAT OTHERS COULD LEARN FROM YOU: I feel that I am a unique resource for wellness practitioners in the Valley. I’ve helped shepherd quite a few alternative medicine practices at this point. I know what works here, and I love talking about it.

WHO HELPED MENTOR YOU PROFESSIONALLY: Thom Herman runs The Center at 35 State St., which was my practice’s first home. He always had lots of hugs and helpful advice for me, starting out. Also, Ruth Anne Lundberg of Mama Nirvana’s reached out to me with some of the most concrete, business-changing suggestions I’ve ever received.

TOP GOALS FOR 2013: To cement our core group of practitioners and amp up all of our client bases.

ADVICE FOR OTHERS SEEKING BUSINESS SUCCESS: Go big. (And then maybe take it down just a smidge.)

The B2B ID is compiled by Janice Beetle of Beetle Press in Easthampton, a PR and communications firm. www.beetlepress.com. To suggest a subject for B2B ID, email Beetle at beetlepress@charter.net.